Do photos sell your Home?

Yes, and No…. Pictures alone won’t sell a home…

When selling a home in Hawaii, Maui or Oahu good and attractive photos are instrumental to the success of selling your house because it is basically equivalent to the curb appeal of the property. More than 90% of buyers pay more attention to articles and advertisements with photos than without.

When buyers are searching for homes, they search by location, price range, bed and bath. But then once they have the list, the visual piece becomes a larger and more important part of the decision, the “quality” of the photos will help highlight the appeal and and worth of your house.

In this world of short attention spans, most people make a decision on whether or not to look at a home based on the pictures they find online.  In the past throwing up a ton of pictures was all that was necessary, but these days not only do you have to take aesthetically pleasing photographs but you have to tag them right so buyers can find your property online.

The sequential order of the photography makes a difference, however if your home is not selling, don’t dwell on the pictures, or order, it is most likely the price.

Placing the photos to flow in an order emulating how you would naturally walk through a home. Usually the first 3 may be the best overall shots, then the first photo to be of the exterior, capturing the entire property, and then see photos that take them through a tour of the home. The last photo should be an exterior shot of the rear of the house, or view.

And remember, make them an accurate depiction of the home, awesome photo’s will attract buyers to schedule a showing, but if they are disappointed by great enhanced photos, then seeing the “actual” home is nowhere near how it was presented will most likely just having the buyers walk away feeling mislead.


More photos just might mean fewer buyers

We’re inundated with advice on how to get more exposure for your listings online, mostly by photographers. Stating having as many photos as possible will supposedly increase the quality of our listings. MLS’s are expanding the number of photos allowed in listings, often to 30 or more.

Creating the most awesome gallery of digital media for your listing might be a good goal if you are a photographer, charging for each shot, or worked for a real estate portal. They need more content to drive traffic. Your job, on the other hand, is to sell the home.

If 12 great photos are the best way to entice a buyer to visit the home, why upload 25? There are 2.5 bathrooms in the home. You’ve input that data, but why add a photo of the unattractive basement bath? If a potential buyer gets a warm fuzzy feeling when viewing a dozen photos of the home’s best features, why let that feeling die in the dregs of utility rooms and garages?

It might sound cynical, but you’re not creating the Internet gallery of real estate images. You’re selling your home,  any agent with experience will tell you that a buyer’s list of 15 “must-haves” can be cut in half when they walk into the home that just feels right. Creating an inaccurate presentation of the home wouldn’t be ethical, but choosing not to focus on a home’s less-than-optimal features is just logical.

Limiting the photo presentation you create in your MLS listing allows you to curate the visual experience potential buyers will have online. If you’ve got 25 great photos, post them. If not, put on your marketing hat, and be strategic with which photos you publish, or not.

TIPS

  • Declutter and set a stage
  • Don’t take pictures of things, your selling the home, not the credenza
  • Arrange your images to tell a story
  • Focus on a few choice parts of your home
  • Don’t take unrealistic photos of your home
  • Show off architectural details
  • Don’t include too much of the street in exterior images
  • Don’t take blurry images
  • Let in natural light
  • Less is more